Daily I am
the happy recipient of blog posts from a content
marketing site called Copyblogger. The subject matter varies but ostensibly it is
about online marketing and it is replete with creative ideas about writing with
success in mind. Despite their
bewitching titles (e.g. why you should fire yourself; the hipster’s dilemma) I
don’t get to read them all but there have been a number of posts that have captured
my imagination. One majestically
entitled ‘In the dairy case, ripe prose’ featured a story on how the
fromageries (or cheesemongers, if you will) of New York attempt to lure customers to try, and of course buy, a
range of cheeses which are unfamiliar and patently foreign to most, with displayed
written descriptions laden with wit and cultural allusions. For
example, a cheesemonger from the Upper West Side describes Adelegger as “Just think of a scene in a movie where the lead
actress, obviously one of the greats, turns around slowly and walks away from
the camera taking your entire attention with her.” Another description which is blindingly
alluring is Galets de Cher “Yes, it looks a tad, well, funkee, no? but
this latest creation from our man Rodolph melts on your tongue, suggesting
complex herbal ecstasy. It’s like getting the high of a Bikram Yoga class
without the heat, the postures and the drill sergeant instructor”. I am in complete ardour at the idea of how a
tormented writer can be unleashed in the world of cheese! Do yourself a favour
and look up this charming article.
One of my
favourite cheeses to cook with, although I hasten to unnecessarily add in the
same league as the above, is ricotta. I wanted
to make something for afterschool teatime and found an apple latke recipe from Nigella Lawson’s Feast. Latkes tend to
resemble fritters. As usual, I made some
variations and came up with the following which were devoured in no time by the
hungry pupils. “You wouldn’t even know
there were apples in it,” my daughter declared.
I took that as a compliment.
Makes about 14…….
1 egg
200g ricotta
100ml milk
150g self
raising flour
½ tsp baking
soda
½ tsp ground
ginger
2 tbs caster
sugar
1 tsp
vanilla essence
250g apples
(peeled, cored and grated)
Vegetable
oil for frying
Maple syrup
or icing sugar and ground cinnamon for serving
Beat egg
with ricotta and milk till fairly smooth.
Combine the flour, baking soda, ginger and sugar in a separate
bowl. Pour the ricotta mixture into the
flour bowl and fold together with the grated apple and vanilla.
Pour enough
oil to come to about 5mm up in a frying pan and put on the stove to heat. Once oil is hot, dollop irregularly sized and
shaped spoonfuls into the pan. Fry for a
minute or two, until the latkes are a golden brown on the underside; you can
see from the top as they start firming up underneath. Flip them and cook for
another minute on the other side.
Remove to a
tray lined with kitchen towels, to blot excess oil , and continue cooking
until you’ve used up all the batter.
Dust with combined icing sugar and cinnamon or drizzle with maple syrup.
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